Vermont Solar Installation

Archive for November, 2009

Earthday Business on Your Mind?

The sun is shining across the hills of West Cork as I listen to the story of Earthday told by a team of evangelists with nothing but Earthday business on their minds. In 2008, visionary Simon Ford started a group to bring like-minded, positive people together in socially conscious activities. He called the group Social Traffic and right now that group has Earthday business on its mind.

The group’s first major campaign centers around Earth Day with an event named, Earthday Birthday a global birthday party for Mother Earth. Earthday 2009 and the celebrations that will go with it is all set to clamor its way across the social media landscape like some all embracing vine, covering the sometimes harsh elements of the online world with a softer, greener facade which many hope will last for more than a lifetime.

Earthday 2009 is a global celebration and a day to spread awareness of people’s destructive impact on the planet. But before you jump right in there and start changing the world on a massive scale here’s a few simple things you can do to make a difference right now, tomorrow and every single day after that.

Here’s my list of top five things to do to celebrate Earthday 2009 and reduce your impact on our planet;

1. Plant a tree or two. If you’re feeling energetic plant a whole field full.

A tree will absorb CO2 and other forms of pollution, provide a home to hundreds of creatures, help to create and retain soil and performs a whole host of other ecological functions. And, in case you needed a reminder, will leave a lasting legacy of your time on the planet.

2. Walk to work for a day, a week or a whole month. You’ll feel better and the earth will be a much healthier place to live too.

You might even want to think about joining a car sharing scheme and make it a permanent part of your work life balance to drive to work only one day a week and sleep the other four in the passenger seat while someone else does all the hard work!

3. Dry your dishes naturally. Turn off the dishwasher at the dryer stage of the cycle and leave your plates and cutlery to dry themselves for a change!

4. Turn off all your plug sockets before bed. Maybe spend the evening in the dark for one day a week and treat the kids to a few ghost stories before bedtime!

5. Don’t be a water importer.

Get rid of your supply of bottled water, keep a jug of fresh tap water in the fridge and reduce the damage we do to the environment by producing plastic bottles to hold gallons of mineral water that tastes no different to the clear, fresh water that is piped through your home.

So, if you’ve got business on your mind this Earthday, perhaps you should take a few minutes to look around you and realise how precious our planet is and how beautiful that small piece of turf is right outside your window.

If you want to know more about this subject and how you can make a difference take a look at this great squidoo lens all about Earth Day Birthday right now.

Neil Ashworth is a member of Simon Ford’s Social Traffic Team who are raising awareness of environmental issues using the power of social media marketing to support the Earth Day Birthday campaign.

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Get Rid of Junk Mail – Go Green

Four million tons of junk mail is sent every year…at least half of which is never even opened. You probably are aware that your name, address, and spending habits are regularly being traded and sold on the open market.  By investing half an hour now, you can rid yourself of most of the junk mail for up to five years…and save a few trees while you’re doing it.

So here are a few tips that you can work on to lessen the load of junk you get every day:

• Product warranty cards do not register your product…that was done when you purchased it. They are used to fin out about your interests and your income for the sole purpose of junk mail.
• When ordering something on the phone, tell them specifically to not give your name and address to other companies for any reason.
• Any time you donate money or order a product or service by mail, write on it in large letters, telling them not to sell your name and address.
• When the junk come by first class mail, cross out the address and bar code, circle the first class postage and write “refused: return to sender”.
• Your credit card companies are the worst offenders and probably sell your name and address more than anyone else. Stopping them is easy; you just need your address and social security number. One call does it all for agencies Equifax, Trans Union, Experian and Innovis. Dial 1-888-5 OPT OUT (or 1-888-567-8688) 24 hours a day.

Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

Green Millennium Photocatalyst

BBC World News America

Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

• “Global warming is real, and here’s a CFL lightbulb and more info.”
• “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (“Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

• retailers (and the manufacturers) of compact fluorescent bulbs
• shade-grown coffee
• cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

• using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures